Alphabet (Google) (GOOG) price today

Alphabet (Google) is trading at $278.22, -1.45% over today's session.

Last updated:

Alphabet (Google)

GOOG · Updated Nov 2, 2026, 03:35 AM UTC

$278.22

-1.45%

GOOG key statistics

Price
$278.22
Change
-4.11 (-1.45%)
Open
$279.61
High
$281.86
Low
$275.35
Previous close
$282.32
30-day range
$278.22 - $349.52
Market cap
$3.42T
Shares outstanding
12.29B
P/E ratio
14.5
Dividend yield
0.30%

Market cap is the share price times the shares outstanding in Alphabet (Google)'s latest SEC filing, counting every share class. P/E and dividend yield use the last twelve months. Alphabet (Google) revenue, earnings and rankings

Alphabet (Google) price performance

GOOG is down 2.1% over the past year, and its highest close since Nov 3, 2025 was $399.04 on May 13, 2026 and its lowest was $273.14 on Mar 30, 2026. The current price is 30.3% below that high. Over the last month it moved an average of 1.57% per day.

7 days30 days90 days1 year
-12.31%-18.35%-25.31%-2.08%

Based on daily closing prices in US dollars. Past performance does not predict future returns.

About Alphabet (Google)

Alphabet Inc. (NASDAQ: GOOG) is the parent company of Google, YouTube, Android and Google Cloud. Most of its revenue comes from search and YouTube advertising.

Exchange
Nasdaq
Sector
Communication services
Headquarters
Mountain View, California
Founded
1998 (Google), 2015 (Alphabet)
Share class
Class C (no voting rights)
Trade GOOG on Sonic Wallet

What moves the Alphabet (Google) price?

  • Search and YouTube advertising revenue.
  • Growth of Google Cloud.
  • Competition and investment in AI.
  • Antitrust cases and regulation in the US and Europe.

Frequently asked questions

What is the price of Alphabet (Google) (GOOG) today?+

Alphabet (Google) is trading at $278.22, -1.45% over today's session. Sonic Wallet updates this price every hour.

What is GOOG's trading range for the day?+

GOOG has traded between $275.35 and $281.86 after opening at $279.61.

How has Alphabet (Google) performed over the last 30 days?+

Over the last 30 days GOOG closed between $278.22 and $349.52, a change of -18.35%.

What is Alphabet (Google)'s 52-week high and low?+

GOOG's highest daily close in the past 52 weeks was $399.04 on May 13, 2026, and its lowest was $273.14 on Mar 30, 2026. Over the year it has returned -2.08%.

What affects the price of Alphabet (Google)?+

The main factors are: search and YouTube advertising revenue; growth of Google Cloud; competition and investment in AI; antitrust cases and regulation in the US and Europe.

Where is GOOG listed?+

GOOG trades on Nasdaq under the ticker symbol GOOG.

Is Alphabet (Google) a good investment?+

That depends on your goals, time horizon and risk tolerance. Single stocks are riskier than a diversified fund, so many investors combine individual shares with index funds such as SPY or QQQ. This page is information, not financial advice.

How can I buy Alphabet (Google)?+

You can buy Alphabet (Google) with a Sonic Wallet account. Sign up, add funds, then search for GOOG on the trade page to place a buy order in US dollars. US stock markets are open 9:30am to 4:00pm Eastern Time on weekdays.

Guides to investing in Alphabet (Google)

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